our story



Diamonds and Jewellery shine bright in the Mbshah family story, handed down from father to son as a legacy. A prominent name in the jewellery retail scene since he started out in 1979, Mr Mukesh Shah’s vision was to cater to the new Indan middle class households with jewels that infuse tradition and heirloom pieces that could be passed on for generations. He would travel across India to source extraordinary jewellery and Gemstones that would one day be called vintage. Surrounded by legendary gems from a young age, Hemang Shah is the son who concentrated on his passion for design and guided by a love for precious stones, he has blazed a glittering trail in the much closed world of fine jewellery. Hemang’s philosophy is to imagine, dream and create.

His strengths lie in his fertile imagination, keen eye for detail and the ability to challenge himself every day. Carefully graded for size, color and purity, each piece of jewellery is an immediate stimulus for a new detail, a curve, or a movement. He has concentrated on creating jewellery using diamonds and precious gemstones with an artistic ancient Indian touch to it.



In 1979, Mr Mukesh Shah ventured away from his family owned store, B A Shah Jewellers to create his own mark in the jewellery industry. Taking from his learnings with the family business, he opened the MBShah Jewellers flagship store in Hughes Road to facilitate ease of access for the discerning customer. With this store began his own dedication to providing Indian women the beautiful 22K Gold, 18K diamonds and Jadau jewellery they sought.

This family owned store has been an encapsulation of the family traditions, values and integrity. From fair trade practices to philanthropic initiatives, MBShah jewellers grew to be a familiar name with most of the South Mumbai households. Families stepped into the store for all occasions including Baby births, Weddings, Diwali and gifting. Needless to say that the Gujarati and Marwadi communities gave true patronage to the artistic jewellery available here.

MBShah jewellers currently operates out of its Hughes Road store where keen interest is taken by the owners themselves to tend to every customer. While this has led to creating a loyal base of customers in Mumbai, they also export to UAE, USA, UK, China and Japan to reach out to the global audience and understand global trends




In keeping with the evolving trends, Mr Hemang Shah is spearheading the new initiative of DiamondGarden to take the brand online. DiamondGarden.in will use the Web and Social Media to reach the Gen Y Indian audience. The virtual store front will promote and sell Gold, diamond and Jadau jewellery to customers across the world. DiamondGarden will be selling Lab Grown diamonds and jewellery stating 2019.